Best News Website or Mobile Service
This category for general news includes mobile web and apps, as well as desktop. Entries must demonstrate combined excellence in content and UX, as well as value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, speed of access and the service's overall contribution to revenue goals will also be taken into consideration.

Best Use of Online Video (including VR)
Entries should demonstrate an ability to relate a story in a concise and objective way and improve the reader experience and engagement with the news brand. There should be consideration of the appropriate video format for specific platforms (e.g. Facebook vs YouTube). The technical quality of the shooting and realisation, as well as the possible emotional and aesthetic impact of the video, will also be taken into consideration.

Best Data Visualization
Entries should demonstrate excellence in design, usefulness and clarity of information conveyed on infographics, in the context of (for example) breaking news or non-breaking news, information or entertainment. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.

Best Digital Marketing Campaign for News Brand
This category is open for publishers' marketing campaigns for their own news brands. Entries should have clear messaging, an effective social strategy, strong brand voice and efficient targeting.

Best Paid Content Strategy  (incl. pay wall, membership or crowdfunding models)
Best new paid content initiative (via subscription, membership or crowdfunding), with the aim of increasing revenue from readers. Entries should demonstrate an understanding of brand strengths, clarity for the reader or customer, and an effective call to action.

Best Native Advertising / Branded Content Campaign
Entries should demonstrate added value to readers/users via excellence in content marketing across multiple platforms. Entries will be measured on creativity, effective use of each media platform, brand voice and providing the best user experience in a post-ad blocking media environment.

Best in Audience Engagement
Entries should demonstrate an original offering, measurably grow user engagement, make the best use of the relevant social media platform, and actively reflect the voice and tone of the news brand.

Best Project for News Literacy
Entries must comprise projects aimed at enhancing news literacy skills, promote critical thinking and further the smart consumption of news. Projects that demonstrate strong evidence of success in engaging a specific audience or age group will be granted extra credit. 

Best Trust initiative
This award recognises new projects that help restore public trust in quality journalism. In this age of misinformation, how are you explaining the value of research, fact-checking and transparency when gathering and reporting news? What initiatives have you launched to highlight the importance of news versus opinion?

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