Entries should demonstrate added value to readers/users via excellence in content marketing across multiple platforms. Entries will be measured on creativity, effective use of each media platform, brand voice and providing the best user experience in a post-ad blocking media environment.

Entries should demonstrate an original offering, measurably grow user engagement, make best use of the relevant social media platform, and actively reflect the voice and tone of the news brand.

Entries must comprise projects aimed at enhancing news literacy skills, promote critical thinking and further the smart consumption of news. Projects that demonstrate strong evidence of success in engaging a specific audience or age group will be granted extra credit.

This category is open to publishers who have come up with special products or new sections addressing information needs during the Covid-19 pandemic. Entries should demonstrate how information gaps in society were addressed, innovative use of resources and smart planning to quickly meet the challenges posed by the crisis.