Why it matters - The bottom line - The Publishers’ perspective. 

2020 is confirming every day how professional quality journalism is crucial to our society in its role to provide accurate information, to defend ideas, and serve the cause of human progress. While online audiences surged in 2020, the alarming impact of the pandemic on the news business pushes media players to find a way out of their intricate relationship with the global tech players. Both parties find themselves in a cooperative and antagonistic relationship. While on the one hand, the referencing of news content gives it greater visibility and accessibility, on the other hand, platforms capture the value of these contents and their users without any explicit or fair compensation.

The French Alliance of General News Publishers is at the forefront of this negotiation with platforms.  In this webinar, the Alliance partners with WAN-IFRA, the World Association of News Publishers, to explore the different answers that are being brought internationally to reach a fair distribution of value between news media and internet giants. They are investing two days of knowledge sharing with publishers and experts from across the world, analysing the three main revenue drivers of content distribution, advertising and data.  

Digital News Content: what is a fair value share?

November 5

Starting time: Paris (9am) - New York (3am) - New Delhi (1:30pm) - San Francisco (0am) - Singapore (4pm)  

The whole news media global industry is looking at Australia since the publication in July of a draft code that would force Google and Facebook to negotiate with news publishers, pay for news, and share data and advertising revenues. It is interesting to note how Antitrust seems to increasingly be the place where solutions are found all across the globe. 

In Europe, Article 11 of the "Copyright Directive" provides for the establishment of a right related to copyright for the press. In other words, platforms such as Google are asked to be granted by European media to offer previews of their content. France was the first country to implement the European law, Google’s reaction was fierce, and the French competition authority had to come into play to order that the giant respect the law and pay for the news content it utilises.  

Also, in Spain the Government is moving fast towards the implementation of the European Copyright directive. In Latin America news media business is hit particularly hard by the consequences of the "duopoly" cannibalization of revenues. At the same time regulatory attempts to ease the pressure are made in the Region.

At the beginning of October,  the House Subcommittee on Antitrust released a report finding that Facebook, Google, Amazon, and Apple have monopoly powers, and that makes recommendations addressing the tech platforms’ anticompetitive behaviour. On October 20, the Justice Department filed an antitrust lawsuit against Google for "illegally protecting its monopoly over search and search advertising".



Ad-tech, Antitrust and Audiences 

November 6

Starting time: Paris (3pm) - New York (9am) - New Delhi (7:30pm) - San Francisco (6am) - Singapore (10pm) 

On the ad-tech front, the marketing and advertising technology industry is in a crucial moment. There is a global push for new privacy laws; suppression of advertising IDs; pressure to honour external "Do Not Track" signals; increasing focus on content-rich, just-in-time notices and opt-in/opt-outs; third party privacy agents and data localisation laws. 

Many online publishers still use third-party data, which is collected from consumers on other websites using tracking tools, to target consumers with ads. But changes to major web browsers to crack down on third-party data collection and new internet privacy rules are making that practice less viable. The efforts to work on principle sets and model laws is a positive and meaningful contribution to adding privacy controls at the industry level.  

With the flurry of antitrust investigations, privacy regulations, the death of the third-party cookie, and the virus pandemic forcing a change in ad tech, is it the perfect storm for Google and Facebook?

This webinar is held under the Chatham House Rule: participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.

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© 2020 WAN-IFRA - World Association of News Publishers