15:00 -16:00 CET

The Art of Creating Engaging Newsletters

In this WAN-IFRA Webinar we are breaking down (section by section) for you two examples of daily newsletters from publishers in the top 10 metro markets in the US (The Philadelphia Inquirer) and Germany (‎Kölner Stadt-Anzeiger) . This is your chance to learn from some of the brightest minds in newsletter strategy and to hear more about their processes on

  • Storytelling / Showcasing your Journalism
  • Building your Audiences
  • Format + Design Evolution
  • and More

Following the speaker's presentations, we will launch into a Q&A discussion with the audience. Bring your questions - see you there!



Ashley Hoffman

Newsletter Strategist, The Philadelphia Inquirer, USA 

Featuring: The Inquirer Morning Newsletter

Ashley is the newsletter strategist for The Philadelphia Inquirer’s essential journalism.

She works closely with the Senior Editor to strategize for all 13 editorial newsletters in the Inquirer’s portfolio by superpowering the talented newsroom with strategic moves to deepen the connection with the audience.

For four years, she was the pop culture editor at TIME,  leading her team of four relentless reporters to deliver the most successful audience days in TIME’s history. And for two years before that, she was a managing editor at Abrams Media.

She’s written features regularly for the New York Times, New York mag, VICE, and Interview magazine.

Curious and unafraid to dig deep into experimentation, she values backward engineering, deep collaboration, original reporting, service, empathy, and curiosity.


Benjamin Quiring

Team Lead, Newsteam, ‎Kölner Stadt-Anzeiger, Germany

Featuring: Stadt mit K (Morning Newsletter)

Benjamin Quiring, 34 years, is the Team Lead of the Newsteam at Kölner Stadt-Anzeiger where he specializes in digital news publishing and newsletter development. He has also held the role of Newsroom Reporter/Site Manager the past 7 years at Kölner Stadt-Anzeiger.

Before his current position, he completed traineeships at Deutsche Presse-Agentur (dpa), taz - die tageszeitung, DRadiowissen and the Dumont Office for Politics and Economy, Berlin.

This webinar is sponsored by

We will be happy to answer any questions

Nicole Frankenhauser
Marketing & Programming Lead, Digital Revenue Network, WAN-IFRA


Valérie Arnould
Programme Lead & Deputy Director of Digital Revenue Network, WAN-IFRA


© 2021 WAN-IFRA - World Association of News Publishers